New Dream's mission is to empower individuals, communities, and organizations to transform their consumption habits to improve well-being for people and the planet.

We work with individuals and communities to conserve natural resources, counter the commercialization of our culture, and support community engagement. We seek to change social norms around consumption and consumerism and to support the movement of individuals and communities pursuing lifestyle and community action.

New Dream’s overall goal is to change behavior, attitudes, and social norms to reduce consumption and build community.

We envision a society that pursues not just “more,” but more of what matters—and less of what doesn’t.


With its founding in 1997, the Center for a New American Dream sparked a new and unprecedented national conversation on materialism, living in balance, and the hidden costs of a high-consumption society. The organization’s focus on the intersections between consumption, environmental degradation, and quality of life have made it truly unique among environmental and social justice organizations.

In 2017, the Center for a New American Dream underwent a strategic restructuring and name change in order to streamline programs and better respond to the needs of a growing audience. It is now known simply as New Dream and is currently a Joint Plan of Work Partner of Virginia Organizinga tax-exempt organization that accepts contributions on behalf of New Dream.

While American-style consumerism and the drive to achieve the “American Dream” are largely to blame for normalizing high-consumption lifestyles, our name update reflects the need to help individuals and communities around the world reduce consumerism and materialism.


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